Codeveloping recycled circular knit
20 September 2023From responsible enterprise to regenerative enterprise
21 September 2023
ORANGE AND ITS NEW ECO-FRIENDLY COLLECTION
Orange has launched a new eco-friendly collection of clothing, hand-in-hand with its supplier CEPOVETT, designed in line with strong environmental and ethical requirements. In a nutshell, 95% of the products are made from labelled, recycled and recyclable raw materials.
Through this collection, Orange involves its in-store and technical response unit employees in its CSR approach. This new range of clothing has been imagined to highlight the values of individuals and the brand, which has a solid foothold in a real circular economy initiative. As ambassadors for Orange's values, employees are trained and made aware of best practices for caring for and upcycling their brand image outfits.
Salomé DELABROSSE
ORANGE Environmental Project Manager
"The design as well as the approach to collect and recycle our brand image outfifits are initiatives that are totally in keeping with Orange's environmental challenges. We wish to continue to develop the reuse of our clothing and, at the same time, make our employees aware of circular economy principles"
