REFOREST DIFFERENTLY

ACTIVELY OFFSETTING OUR NEGATIVE EXTERNALITIES

COMMITMENT N°6 - ENVIRONNEMENT



Making a commitment to fighting for the climate means first identifying and then reducing the carbon emissions that our activities generate on a daily basis and determining how we can react.

By voluntarily offsetting its unavoidable CO2 emissions, CEPOVETT financially supports socioeconomic projects to reduce greenhouse gas emissions through collaborative reforestation in France, Africa and Asia.


Forest fires and deforestation in
Madagascar

Madagascar is experiencing a major deforestation crisis. In 2017, 510,000 hectares were destroyed, i.e. 3.8% of the overall forest area of the island, which lost 4.13 million hectares of forest between 2001 and 2020, and which has also lost 100,000 hectares of primary forest since 1960.
Forest fires and bushfires are one of the main causes of the disappearance of forest areas in Madagascar which are mainly the result of slash-and-burn agriculture. To tackle this phenomenon, during the third international meeting of the One Planet Summit in 2021, the President of the Republic of Madagascar made a commitment to reforest 40,000 hectares of the island annually, i.e. 40% of the forest area that disappears every year. Deforestation is a major environmental issue for Madagascar, which is one of the world's richest areas for biodiversity. According to WWF, the island is home to around 250,000 species, including 70% that are endemic and a high percentage is threatened with extinction. Some species, already seriously threatened by human activity, like 98% of lemurs, are at risk of extinction.

  • Max Fontaine, fondateur de l'entreprise Bondy
    The forest area in Madagascar is decreasing, even though a lot of money has been spent on reforestation since 1960. Today, we wish to revolutionize the way reforestation is carried out in Madagascar. Instead of a lot of unnecessary reforestation, smaller reforestation projects will be carried out with a tangible impact. Our challenge is to find land for our plantations, it's a huge job to convince farmers to reforest their land.
    Max FONTAINE
    Bôndy
  • "It is our individual and collective responsibility to commit to the preservation of our island of Madagascar. Today, I'm proud to be planting these trees - Arbre de Vie - donated by EPSILON on our family land. In a few years' time, I hope to have some beautiful fruit to share with my family or sell on the market."

    Tantely RALANTONIAINA
    Contrôleur de gestion EPSILON et planteuse d’arbres
  • "Here on our island of Madagascar, we see the forest receding a little more every day. It is now our individual responsibility to replant ourselves. We've started reforestation on a 1.5 ha family plot in Marokobobo. We have planted 1,400 eucalyptus trees, 5 mango trees and 5 avocado trees."

    Tantely RALANTONIAINA
    Contrôleur de gestion industriel chez Epsilon et planteuse d’arbres
  • Max FONTAINE
    "The forest area in Madagascar is decreasing, even though a lot of money has been spent on reforestation since 1960. Today, we wish to revolutionize the way reforestation is carried out in Madagascar. Instead of a lot of unnecessary reforestation, smaller reforestation projects will be carried out with a tangible impact. Our challenge is to find land for our plantations, it's a huge job to convince farmers to reforest their land."
    Max FONTAINE
    Fondateur de l’entreprise sociale Bôndy
  • Tantely RALANTONIAINA Epsilon

    "It is our individual and collective responsibility to take action to preserve our island, Madagascar. Today, I am proud to be planting these - Trees of Life - on our family's land, after being given them by the EPSILON company. In a few years, I certainly hope to have grown some nice fruit to share with my family or sell on the market."

    Tantely RALANTONIAINA
    Contrôleur de gestion EPSILON et planteuse d’arbres
  • "As an extension of our 2030 reforestation program, Cepovett is reaffirming its desire to plant near its various industrial activity zones, particularly in Madagascar and now in France. Choosing to plant in a forest in the Rhône-Alpes region is a strong symbol of a mobilisation against global warming in our field, and promotes the preservation of biodiversity."

    Marc JACOUTON
    Director of Sustainable Development and external relations
  • “In Madagascar, the forests are endangered. This urgent situation has led us to step up our involvement through our reforestation programme, which began four years ago, by planting varieties of fruit trees to generate additional income for local communities. The involvement of our staff on this collaborative project has allowed us to play an active role and to stress the importance of protecting the local environment for future generations”.

    Olivier Cua
    General Manager, Epsilon/CEPOVETT

A CSR POLICY

THAT SERVES OUR COMPANY'S OVERALL PERFORMANCE

For many years, CEPOVETT Group has placed sustainable development at the heart of its business strategy, operational processes and systems, underlining a commitment to socially and economically responsible occupational clothing.